Problems or better known as crisis can hit a company anytime and without any warning. This is one of the major reason why being ready to face such a situation is important. Every company should understand crisis can happen anytime, and whether major or minor it requires immediate attention. Crisis communication plays a pivotal role in crisis management. Other than this, with whom the company communicates in times of a problem and how they communicate can mean the difference between crisis management failure or success. Well, mentioned are some essential steps to successful crisis communication:
Identify Your Stakeholders:
The first step that is vital for successful crisis management is definitely identifying your stakeholders. You can simplify this aspect by asking your team certain questions. The major question would be, during a time of crisis with whom would you communicate in order to reduce the negative reputational impact on the company. There is every possibility of you being aware of your stakeholders. But then do you have a complete list of your stakeholders with their contact details and not to forget their relationship with the organisation’s owner. Some of the experts that are found in the stakeholder’s list include employees, board members, counterparties, investors, investors and so on. If you do not have, then make a list of your stakeholders that can be readily available in case of any emergency.
Know Your Crisis Communication Channels:
Communication is the key in times of crisis. When it comes to emergency communication, it is always social media channels that many rely on. Though social media plays an important role, it does not mean it is enough. Social media proves great when communicating with the media, certain public and so on. It is also an effective platform to reach out to a larger group. However, you should know other forms of communication like emailing or calling also plays a major role. Have a meeting with the head of every department to identify which channel proves beneficial in a time of a crisis.
Draft and Have Your Crisis Communications Pre-Approved:
Now that you have identified the channels for effective communication with your stakeholders, the next and vital step is to pre-approve it. You should know approving crisis planning and communication can be quite a long task. And hence having it pre-approved makes it easier. When preparing a plan, you are advised to draft it at length, make use of bullet points, and more.
These are the three major steps one need to consider to successful crisis communication.