All You Need to Know About Corporate Reputation

Corporate reputation can be understood as the overall image of a company. The reputation of a company or organization generally depends on its past actions as well as its future activities. The reputation of an organization may slightly differ from one stakeholder to another, but the consensus is more or less the same. In the … More All You Need to Know About Corporate Reputation

Importance of Crisis Planning

Crisis planning is undertaken by every successful business set-up today. Whether it is a manufacturing unit, advertising agency, consultancy or corporate firm, all businesses strategize their crisis communication plan. What is crisis management? Crisis management involves how a company or an organization treats and deals with a major emergency which may potentially cause harm to … More Importance of Crisis Planning

Top 3 Modern Election Campaign Election Strategies

Running for office during the time of election is definitely challenging and requires careful planning and strategizing, months before the final elections even take place. In India, most political parties adopt the traditional method of campaigning, which involves the use of broadcast and print media to bring in the voters. These methods have been quite … More Top 3 Modern Election Campaign Election Strategies

Why Every Business Needs Reputation Management

With rising competition in every sphere of life, especially when it comes to running a successful business, reputation management has become extremely essential. In fact, in this time and day reputation management may be considered the key to running a company or organization adequately. What then is reputation management? Reputation management also popularly known as … More Why Every Business Needs Reputation Management

4 Vital Team Members for Election Campaign Management

For any campaign to succeed, having a right team is of paramount importance. The team is needed to carry out a number of tasks. The job of the campaign team is to help you taste success. You should know, every campaign is different and hence have different needs. Running an election campaign is completely impossible … More 4 Vital Team Members for Election Campaign Management

Crisis Communication – A Guide for Beginners

Crisis can arise anytime and without any warning. They are called ‘crisis’ for a reason. The crisis is something you cannot predict. While some disasters can be horrific; they can still be managed. A crisis is well defined as a circumstance that affects a company or organisation, an individual or a brand negatively. Every industry, … More Crisis Communication – A Guide for Beginners

Vital Tactics for Reputation Management In Social Media Channels

Building reputation in the age of digital is not easy as it seems to be. Use of social media channels has made it easier for customers to post their grievances and feedback on the product or service. This is one of the major reason why monitoring your reputation on social media channels is important. While … More Vital Tactics for Reputation Management In Social Media Channels